client
Harvest of the Month
industry
education
services
branding design
illustration
poster design
workbook layout design
about the project
Harvest of the Month is a school program that is a part of the Illinois Farm to School Network. It’s mission is to bring better food knowledge to Illinois’ students. They do this by incorporating nutrition, local food procurement, and/or a school garden into the schools curriculum. We were able to provide Harvest of the Month with the Branding and illustrated visual tools to keep kids engaged and excited about good food.
*This project was completed under Amelia Street Studio, a Creative Agency I co-created along with my two sisters.
moodboard
The moodboard gave a snapshot of the style direction we wanted to go in with the Branding and Illustration: earthy but kid-friendly. We gathered inspiration from other hand-drawn logos and brands.
The parent company had an already established logo. Therefore, we needed to be sure the new program logo felt like it was a part of the family.
sketches & digital exploration
A lot of sketching and digital exploration happens behind-the-scenes. As a result, we were reach a one-of-a-kind branding and illustration solution.
final logo design
vegetable illustrations
Custom illustrations for each vegetable-of-the-month were used in the workbook, on the calendar poster, and on the website.
workbook
A workbook for the students provided information about each vegetable-of-the-month along with recipes and other fun facts.
posters
