about the project
W*nder is a CBD-infused sparkling water. Each flavor is specially formulated to enjoy at different parts of your day, whether you want to stay energized, balanced, or relaxed. I worked closely with the founder to create a premium brand that also needed to educate. The color palette was inspired by the sky throughout the day. The custom logotype presents the “w*nder meter,” which indicates the best part of the day to enjoy. The overall experience encourages you to W*nder all day.
In-Store Marketing Materials