about the project
The Concept: One menu that you decide to make into a pizza or a burrito.
It started with the name, Zzarrito. The challenge was to come up with something that would be quickly understandable when scrolling through delivery services, at first it was thrown out as a joke… then we started to like how ridiculous it was… and it branched off from there.
Winner of CSCA Award of Merit for Campaign 2019
Zzarrito is off-beat, over-the-top and unapologetic about it.