custom creative solutions to help build your business.
piink iink? more like puunk uunk.
Not for your alternative uncle, but because u are the focus. I will work along with you to come up with custom creative solutions for your brand and a message that will resonate with your audience.
possible ways we’ll do that:
lettering & typography
editorial & layout
packaging and labels
Every house needs a strong footing and that’s what your Brand Identity is, the foundation of your business. It’s not just a logo. It is a responsive, cohesive, and clear visual identity. From a logo (and all its variations), to typography and color pallet, we will create an all-encompassing brand experience.
how this all works:
THE DISCOVERY STAGE
First, we’ll chat
Let’s get to know you and your business, your vision, your challenges, your dreams. During our talk I will be gathering the necessary information, all those golden nuggets that make your business unique
Build a Creative Brief
I will take that gold from our initial chat and fill out a creative brief. This will be our starting point for your Brand, the outlining document we will refer back to to keep us on track with your vision and assure all parties are on the same page
THE DESIGN STAGE
I will take our creative brief and set off into the design sunset where all the magic happens… kidding. While sometimes the outcome may feel like it, it’s not magic. This is where the hard (but fun!) part begins.
The moodboard will give an overall sense of the look and feel and the general essence of the design before I really get into it.
A peak behind the design curtain. I’ll show you what I’ve been working on and get your input before I put on the finishing touches.
After our initial concepts run-through, I will take your feedback and present you with a primary logo and all it’s alternatives (various lockups, shorthand versions, etc.), Typography selections, color pallet, supporting assets (like patterns or textures), and we’ll go through “style tiles,” which are examples of how you could use all the elements together to create that unique, responsive, cohesive, and clear Brand.
Once you love your design, I will provide you with all the necessary file formats you will need, a PDF Brand Guideline, and one collateral item.
Not so fast! There’s more to be done before you launch. This is the point were we can nail down any additional materials you will need in order to successfully set your Brand free into the world and create that impact with your audience that you are looking for.
website design & development
You know this, a website is one of the most important touch-points for your audience. Let’s create one that communicates your message and works for your targeted crowd. Your site is built with custom css to create a completely unique experience, no cookie-cutter templates here.
how this all works:
Together we will talk through everything you will need on your website, how it will be used by your audience, the functionality of it, and the best way to relay your important message.
This is like the blueprint to your website. Nothing fancy, it just shows that this room (aka webpage) goes here, this door (aka copy block) goes here, and this window (aka CTA button) goes here.
I will move forward with few of the most important pages and design them based on the approved wireframe. I’ll present those page designs to you, and once you love them, move onto designing the rest of the site.
When the site is all looking beautiful (and communicates!), I will build your website on WordPress. While building, I am mindful of the areas that will need to be regularly updated by you in the future and will set it up so it’s easy to do so. The site will also be responsive, mobile friendly, and include basic SEO.
We’ll go grab a drink to celebrate all our hard work! Can I suggest Eugene’s Canteen?