Harvest of the Month
workbook layout design
about the project
Harvest of the Month is a free school program that is part of the Illinois Farm to School Network. Its mission is to help make it easy for schools and other institutions to buy local and educate students. They do this by incorporating nutrition, local food procurement, and/or school gardens into the school’s curriculum. We designed Harvest of the Month’s Branding and illustrated visual tools to engage institutional partners and get kids excited about good food.
*This project was completed under Amelia Street Studio, a Creative Agency I co-created along with my two sisters.
The moodboard gave a snapshot of the style direction we wanted to go in with the Branding and Illustration: earthy but kid-friendly. We gathered inspiration from other hand-drawn logos and brands.
The parent company had an already established logo. Therefore, we needed to be sure the new program logo felt like it was a part of the family.
sketches & digital exploration
A lot of sketching and digital exploration happens behind-the-scenes. The external research and iterative design process allows me to hone in on a differentiated brand style and versatile illustration solution.
final logo design
Custom illustrations for each vegetable-of-the-month were used in the workbook, on the calendar poster, and on the website.
A workbook for the students provided information about each vegetable-of-the-month along with recipes and other fun facts.